“Blue Nile” Diamond Online Shop looming Chinese sample
Blue Nile (Bluenile.com) The world’s largest online diamond sellers, sales of 300 million U.S. dollars each year, only six years in Nasdaq, sales have more than Cartier (Cartier) and Tiffany (Tiffany), Bvlgari (Bulgari) and other brand for a century, greatly influence than many traditional jewelers.
Counseling, investment Hidenobu shares, the number three Thai electronics company listed on the Shenzhen-day plan venture capital, initial injection before 3000 million and settled for more than a BLOVES Yunying a wedding ring network (www.bloves.com ), which greatly aroused the curiosity of spectators in the industry. According to the World Luxury Association, as of December 2009, the Chinese luxury consumption totaled 9.4 billion U.S. dollars, the global share of 27.5%, as the world’s second largest consumer of luxury goods, the world’s top luxury brands recognized over Bacheng stationed in China.
When all the data that the next five years, the Chinese luxury goods market may account for the peak of the global luxury spending, the first to step into the Chinese e-commerce businesses in this area also became the object of capital chasing. It is reported that, BLO VES wedding ring network favored by the capital before the diamond has also received two birds financing, nine behind drilling capital also surfaced. Investigation by the reporter was informed that, in this round of investment enthusiasm for luxury goods, capital side to select not only the potential value of luxury goods, more businesses or those selling luxury goods business model is unique.
From the “look for business” to the store, there is 78 wholesale segment
“Early in 2009, we find a slight profit BLOVES wedding ring network. This is a rare domestic e-commerce business.” Shenzhen Tian Feng Weidong, director of venture capital companies that plan. This, BLOVES wedding ring network Cao Lin, chairman of the interviewed said that they mainly use e-business models, online diamond database direct connection “look for business” inventory, eliminate the 6 layer circulation, completely changed traditional distribution channels of diamonds.